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苍天有泪

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Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day.
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers.
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel.
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing.
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year.
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture.
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine.
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors.
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。　　记者从中国国家铁路集团有限公司(以下简称“国铁集团”)获悉，9月10日起，铁路部门在现行“铁路畅行”常旅客会员服务基础上，对常旅客会员中的教师实施积分优惠，铁路12306手机客户端同步新增“教师资质信息核验”专区，常旅客会员中的教师可在铁路12306手机客户端专区登录，与教育部全国教师管理信息系统中的信息核对验证教师身份后，在乘坐2026年9月10日至12月30日的火车到站后可获得票面金额10倍积分，为普通常旅客会员的两倍，会员积分可用于兑换火车票或办理座位升席。

二 | 相关车票于8月27日起陆续发售。铁路新增教师积分优惠相关车票明日起陆续发售　　国铁集团客运中心负责人介绍，“铁路畅行”常旅客会员服务是铁路部门为注册成为会员的旅客购票出行提供的积分累积及兑换的普惠服务，旨在进一步提升铁路客运服务品质，让乘坐火车出行的旅客享受更多实惠，提升铁路出行获得感。年满12周岁持居民身份证、港澳台居民居住证、港澳居民来往内地通行证、台湾居民来往大陆通行证、外国人永久居留身份证、护照的旅客通过铁路12306手机客户端、网站和车站窗口均可申请，通过身份认证后即成为“铁路畅行”常旅客会员。

三 | 会员在乘坐旅客列车(暂不含旅游专列、国际列车等)到站后，将获得会员积分，积分为票面金额的5倍，自入账起12个月内有效、不能转让。

四 | 会员账户积分首次累积达到10000分时，会员可使用积分为本人或指定受让人兑换火车票，每名会员最多可设置8名受让人(不含会员本人)，受让人在添加成功60天(含当天)后生效;也可在列车上兑换办理本人原车票未乘区间内的任意区间的升席;兑换时100积分可抵1元使用，不可与其他支付方式混合支付。使用积分兑换的车票可办理1次改签并核收积分作为改签费，不能办理退票、变更到站业务;使用积分升席后的新车票不能办理退票、改签业务;因不可抗力或铁路责任造成兑换车票或升席车票不能使用时，可办理退票手续，兑换时使用的积分将返回会员账户，并重新计算有效期。

五 | 　　为更好地履行社会责任、服务重点旅客群体，铁路部门近年来对14至28周岁、年满60周岁的常旅客会员实行积分优惠，14至28周岁、年满60周岁的常旅客会员购票乘车到站后，分别可获得票面金额10倍、15倍的积分，即普通常旅客会员的两倍、三倍积分优惠。选择购买学生优惠票的常旅客会员暂不叠加双倍积分优惠。符合多重积分优惠政策的常旅客会员不叠加优惠，按照最高倍数享受积分优惠。铁路新增教师积分优惠相关车票明日起陆续发售　　此次“铁路畅行”常旅客会员服务新增教师积分优惠，是铁路部门贯彻落实教育部等七部门《进一步加强尊师惠师工作的若干措施》的务实措施，自8月27日起“铁路畅行”常旅客会员中的教师可在铁路12306手机客户端 “教师资质信息核验”专区登录，与教育部全国教师管理信息系统中的信息核对验证教师身份后，乘坐9月10日至12月30日的旅客列车到站后即可获赠票面金额10倍的积分，为普通常旅客会员的两倍，如普通常旅客会员花费1000元购票乘车到站后，可获赠5000积分、抵50元使用;常旅客会员中通过资质核验的教师花费1000元购票乘车到站后，可获赠10000积分、抵100元使用。铁路新增教师积分优惠相关车票明日起陆续发售　　该负责人介绍，近年来铁路部门不断拓展“铁路畅行”常旅客会员服务应用场景，让旅客在乘车出行时享受到更多实惠和便利。对于尚未注册成为“铁路畅行”常旅客会员的旅客朋友，建议尽快通过铁路12306手机客户端、网站和车站窗口查询服务规则并注册成为会员，以便享受更多积分优惠。下一步，铁路部门将认真听取广大旅客的意见建议，持续丰富完善“铁路畅行”常旅客会员服务，努力为广大旅客创造更加美好的出行体验。